Ever since a twitter aquaintance tweeted me news of the futility of the FAAD thoery, new ways of emerging from obscurity onto the appstore’s main stage have been the priority of my thoughts. One system that has recently been suggested to me is doing guerrila marketing. No this not not hiding out in some woods in Vietnam waiting to ambush US troops but is in fact described as being:
“Created by marketing guru Jay Conrad Levinson where you use creative and sometimes unorthodox methods to get the attention of the media. Like Houdini in a straight jacket upside down in New York.
Its creative and highly imaginative marketing methods that aren’t very expensive but could go viral. I just want to see if anyone has tried anything out of the box that worked or if anyone has any ideas for something like this.
As an example: I’m making a zombie app. So, I was going to try to win the Guiness World Record for the biggest machete to promote my app. Stuff like that gets some press but Guinness wouldn’t allow this record. They said I had to try and beat the worlds biggest axe which has nothing to do with killing zombies in my app and the axe is 75 feet long. My machete would have been easy at 13 feet which would have beaten the worlds record for biggest pocket knife.” – Zombieweird
This sounds like a good idea to me and I’d love to be able to launch the new Attollos game in the middle of a media frenzy over some obscure record that we managed to break. However, then the concept of what record should we try and break becomes voiced. I mean the most I can let on about our latest release is that it is space themed, and whilst I would love to call up NASA and claim that we would find alien lifeforms as some kind of marketing technique, realism sets in.
Other toucharcade posters have suggested other ways of gaining notoriety:
“When the iphone 4 launched some developer paid $1000 to be 1st in line at the times square Apple store and it got him mentioned in the new york times. I don’t remember who he was or his apps, but at the time it got me to look at his apps. I don’t think i bought it though so i don’t know if it payed off.
also CBC Radio made a 8min audio documentary about me, it aired at 7:20 am prime transit time, supposedly their peak listeners time. It didn’t have any effect on sales though. i don’t think apps or websites translate well to radio.” – RenegadeCitizen
Certainly we have to do something to gain exposure and penetrate the market, but is guerrila marketing techniques the right way to accomplish this? I have no idea, but if anyone has any good suggestions about some obscure record we could break then I am all ears.